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THE NAME IS THE GAME
Some people can't walk and chew gum, others are multi-tasking fools. When one of our clients was handling under one roof what it usually took two vendors to accomplish, the world needed to know. GCG helped this company literally spread the word - a brand-new term to communicate their combination of services. Luckily, GCG is completely comfortable with acronyms. Obviously. ACCESS THE CASE STUDY HERE...
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INTO THE GREAT WIDE OPEN
With apologies to Tom Petty, this traditional summer camp didn't know where to start. Donors were poised to contribute to a capital fundraising campaign for a stem-to-stern renovation. But before they would sign checks, these individuals and foundations wanted to know that the camp would be viable in the long term. The client called in GCG Marketing to conduct a comprehensive market analysis and help uncover opportunities for future growth. The results were eye-opening. ACCESS THE CASE STUDY HERE...
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IT'S EERILY BEAUTIFUL, BUT IT STILL SUCKS
When an entire category begins to walk the conventional path, a rut begins to form rather quickly. That's the situation GCG Marketing faced when this nonprofit client came calling. Looking to raise money for research into curing a deadly childhood disease, it was very tempting to fall into line with messages of hope. Because of the insight GCG gained, we went in an entirely different direction. ACCESS THE CASE STUDY HERE...
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RENDITION OF AN ACQUISITION TRANSITION
When businesses buy businesses, there are always integration issues. Not just personnel and cultures, but also in the image each company projects to the world. This business-to-business case study outlines the methodical steps GCG Marketing took to help two companies become one and to gain loyalty from employees and clients in the process. But not without some challenges. ACCESS THE CASE STUDY HERE...
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A GLOBAL CORPORATION'S BOOK: IT'S HISTORY
GCG Marketing had no specific experience in publishing. However, when one of the world's largest corporations (and a long-term GCG client) wanted to record a milestone anniversary for posterity it wasn't publishing experience that mattered. What was important was the insight and understanding of the brand that GCG possessed. And, as you'll see from this case study, that insight made all the difference. ACCESS THE CASE STUDY HERE...
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IT'S ALL ABOUT RELATIONSHIPS: DEVELOPING A CRM SYSTEM FOR A SOFTWARE COMPANY
As the saying goes, "sometimes the cobbler's children have no shoes." GCG Marketing helped this electronic medical records company get a better handle on its records. By developing an automated lead-processing system and uncovering an authentic strategic positioning opportunity to differentiate this company in the market, GCG helped its client thrive. It's a lesson in understanding relationships, to be sure. ACCESS THE CASE STUDY HERE...
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WHO CARES?
Even though this hospital had been a mainstay in its community for many years, unchallenged marketing activities from the big new competitor began to paint the facility into a corner. When GCG got into the fray, we helped this client find its voice and personality in the market and show what matters most is the individuals inside - those who care for you matter. ACCESS THE CASE STUDY HERE...
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A SPONTANEOUS EVENT THAT GENERATED MORE THAN JUST NATIONAL MEDIA ATTENTION
Don't ever doubt the power of a crowd. After a particularly brutal summer drought, GCG and this client partnered to put together a last-minute event that not only returned significant media attention but also reversed the dry conditions. If only for a brief spell. ACCESS THE CASE STUDY HERE...
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WHAT'S ON TAP? PRODUCT DEVELOPMENT SERVICES FROM GCG MARKETING
This Texas microbrewery was looking for a way to move more product into key retail accounts throughout the state, and GCG Marketing created the right recipe. Drawing upon insight into the pride found in the Lone Star State and the latent desire to help preserve its native species, GCG Marketing proposed, designed and promoted a singular success for this company. One that brings out the wild side in everyone. ACCESS THE CASE STUDY HERE...
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SIT. STAY. FETCH: LAUNCHING A NEW ANIMAL HEALTH PRODUCT
An overnight success isn't too far off for this case study. From zero brand awareness in the U.S. animal health industry to launching a product in the industry's most crowded segment, GCG Marketing helped this company get off the ground in record time. It all started by employing the principles of insight, ideas and implementation to help the client build relationships through marketing communications. Discover a whole new perspective on challenging a mature category. ACCESS THE CASE STUDY HERE...
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THE ENERGY TO CHANGE AN ESTABLISHED IDENTITY
After creating an extremely successful business in the energy industry, this client was beginning to believe its current name and identity would limit opportunities for future growth. Learn how GCG Marketing helped this rapidly growing public company develop a new name and launch a new brand without missing a beat with employees, suppliers, customers or Wall Street. This case study will give anyone considering an image update a jolt. ACCESS THE CASE STUDY HERE...
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