At this point, we're supposed to sell you on a proprietary process we invented or tell you we're more creative than the next shop, right?

First of all, we're not that presumptuous. Nor that vain. Actually, what makes GCG different is very simple - just like marketing is supposed to be.

Our agency is built on a basic formula for effective communications:

Lots of advertising agencies and public relations firms come up with creative ideas. But are the ideas on strategy? Do they communicate the right message? Are the tactics going to reach customers and get them to take action?

Brilliant ideas and implementation are paramount. But they don't become brilliant without proper insight. It's the foundation of what drives great brands. And it's what defines GCG.

How's the competition positioned? What's the psychographic stuff we need to know about the customer? What are the latest design trends?

Who's the right mail house to hire for a particular direct mail program?

A better understanding is how we approach everything at GCG Marketing. From all sides of our business, it's how we communicate more effectively. And it's what sets us apart from other advertising agencies and PR firms.