a true Texas original
A hard-luck farmer, a painter, a couple of cowboy bankers and our team of branding experts walk in to a bar. No joke. In fact, it was the perfect recipe for a killer vodka launch.
As the world’s only vodka made from black-eyed peas, BLK EYE Vodka is all about unique vision, originality and handcrafted artistry. So we decided to commission Texan artists to design the interior illustrations on each limited-edition bottle as a tribute to that originality. Gold leaf accents on the black and white illustrations give added visual impact. The front label semicircle alludes to the eye of the black-eyed pea and the matte black finish gives the product an ultra premium feel without the expense of custom glass.
Our goal was to create versatile interior signage for BlackEyed Distilling to support the brand’s launch in multiple ways. Used together, these posters formed a wall mural at the distillery, but were also handed out individually to promote BLK EYE Vodka to bars, investors and stores. The posters are printed on gold metallic paper to add an additional eye-catching element.
As we launched the brand, we created a custom, fully responsive website that established BLK EYE Vodka as a premium but approachable product. We focused on a great user experience, taking a mobile-first approach, adding animation and making navigation intuitive. By making the product the hero, we take the user through a simple journey of the BLK EYE story, highlighting their signature ingredient in subtle ways such as a hidden black-eyed pea cursor, a slow-motion video and original photography. A global call to action makes finding BLK EYE Vodka easy, and we developed a CSV importer tool that updates all of their stores and makes the store locator a breeze to maintain.
Branding needs to work across all platforms, especially social media. To maintain brand consistency and generate awareness, we created a series of posts that showcased the playfulness of the brand while maintaining the premium feel of the product.
To generate buzz for the grand opening of BlackEyed Distilling, we sent media outlets kits designed to promote the event and position BLK EYE Vodka as an ultra premium product. Each kit came in a miniature version of the vodka’s shipping boxes. Inside were an event poster, a branded shot glass and a gold tin with coasters. For shipping filler, we used the vodka’s signature ingredient — black-eyed peas.
- Food & Beverage