 |
TWO NEW CREW
GCG Marketing is glad to announce the addition of two new employees. Our new junior art director, Rolando Guerrero, has moved upstairs following an eight-month stint at Zag IMC, GCG’s sister agency. Megan Murphey is GCG’s new account coordinator after spending last fall as an intern with GCG’s account services department. READ MORE...
|
 |
ISN'T IT OBVIOUS
For some people, their job title is also their job description. Trash collector? Gotcha. Wild animal trainer? I fully understand what it is that you do. But for GCG’s community development coordinator, Kalyn Baldwin, it’s not that simple. Find out what she came up with to answer the common question, “What do you do?” READ MORE...
|
 |
ALLISON ON THE RUN
GCG Marketing account executive, Allyson Cross, is back with part two of her journey towards the finish line of the Nike Women’s Marathon in San Francisco last fall. Read more about the obstacles she faced before she even got to the starting line. READ MORE...
|
 |
TWO UP, TWO DOWN
GCG Marketing was excited to receive our second national healthcare award for the Children’s Neuroblastoma Cancer Foundation campaign from Medical Marketing and Media. The CNCF campaign has already won a Manny award from Med Ad News as well as numerous local and regional ADDY awards. READ MORE...
|
 |
NEW YORK: THE SEQUEL
Art Director Kris Copeland chronicles his return trip to New York as he recently crashed yet another awards ceremony on behalf of GCG’s Childrens Neuroblastoma Cancer Foundation campaign. Apparently the Big Apple just couldn’t keep him away for long. READ MORE...
|
 |
OF SPIES, SPANDEX AND SOCIAL MEDIA
If you tweet it, will they come? Jill Scott shares a few of her insights and revelations after a crash course in social media given by Kalyn Baldwin, GCG’s community development coordinator. Read more about how social media can be a viable tool for business, but doesn’t necessarily an international woman of mystery make. READ MORE...
|
 |
NINE TO FIVE? IT'S NOT SO BAD AFTER ALL.
In an age where technology allows us to work anytime from anywhere, GCG intern Cynthia Dorado discovers that "regular business hours" is a concept that still holds water. Read more about how the traditional way of doing business is sometimes also the best way. READ MORE...
|
 |
NO, NOT THAT CDC
GCG Marketing is pleased to bring aboard Kalyn Baldwin as our community development coordinator, which is a long, fancy name for.... READ MORE...
|
 |
IT'S WRITTEN ON YOUR FACE
Medical education director Becky Johnson recently found out how much your face can reveal about you, even when your mouth’s shut. Read more about how a face-reading class shed light on just how much face-to-face interaction is becoming a forgotten skill. READ MORE...
|
 |
GET READY FOR GALLERY NIGHT
Creative director Pat Gabriel, who was recently honored with an award for artistic merit, will be showing several never-before-shown paintings at Fort Worth’s Community Arts Center this month. Read more about when and where. READ MORE...
|
 |
NEW INTERN ON THE BLOCK
Life in an advertising agency can be glamorous, amorous, wacky or insane when it’s depicted on TV. New intern Megan Murphey explains how her first day at GCG was more and less than she was expecting – and how that’s a good thing. READ MORE...
|
 |
RIDING ALONG WITH THE GRAMMAR POLICE
As the internet become less new-fangled and more just-the-way-things-are, the old excuses for not using proper English online don't fly anymore. At least that's the way GCG copywriter Scott Porter looks at it. See how a virtual argument about grammar shows us just how much our web communications really say about us. READ MORE...
|
 |
LOOKING BACK A CENTURY
You might not expect a hundred-year-old's birthday party to be very exciting, but the Fort Worth American Advertising Federation is celebrating its 100th anniversary this year with an all-out shindig including a picnic, volleyball tournament and a '70s-themed dance party. GCG intern Danielle Marshall gives us a little history lesson on how far the world (and postage) has come in the last century. READ MORE...
|
 |
LOUNGING AROUND
GCG Marketing recently had two logos selected to be included in the LogoLounge Master Library series - Animals and Mythology. Unfortunately, art director Kris Copeland's hand-drawn "Liger" wasn't one of them. The Master Library series is a compilation of the best logos from around the world and featured two other GCG designs in their inaugural edition Initials and Crests. Next up, the swimsuit edition. READ MORE...
|
 |
HEADED BACK TO THE FINALS
GCG Marketing's advertising campaign for Children's Neuroblastoma Cancer Foundation has just been named a finalist in the 2009 Medical Marketing & Media Awards. Earlier this year, the CNCF campaign, which features striking photography of local cancer patients by Geno Loro, Jr., won "Best Philanthropic Campaign" at the Med Ad News Manny awards. READ MORE...
|
 |
WE HAVE IT IN WRITING
GCG Marketing has been ranked as one of the top 75 healthcare advertising agencies in the country by Medical Marketing & Media magazine. Mmmarvelous.
It feels great to be recognized for the returns we've been able to achieve for our clients, especially during a tough economic year like this one. We always thought we were pretty special. Now it's in the books. READ MORE...
|
